Marketing Mix And Promotion Mix

Marketing Mix And Promotion Mix Ethics have been an important aspect of business activities across the world for a long time. Ethical considerations are always in inseparable elements of business activities, thus advertising cannot be ignored. So we can say that ethics play quite an important role in advertising. Some of the ethics in advertising are: There should be no offence to the generally accepted norms of decency. Claims and representations should be true and honest. There should not be careless use of advertising products which are harmful either to individuals or society. The principle of fair competition should be respected in case of comparative advertising. The dignity of the human person should be maintained. Manipulative techniques should not be used, that means those techniques that play on a customer emotions etc. Ethical considerations are different from legal considerations. Legal considerations are enforced by law, but in case of ethical considerations they can or cannot be enforced by law. Ethical consideration have more to do with responsibility of a person towards the society, while legal considerations are something that has been written, approved and then enforced by the Government. Different companies have different ethical considerations towards a particular product or services, but legal considerations will always remain same as the opposite will be against the law. If we take the case of cigarette advertisement, the writing which says that cigarette is injurious to health is legal consideration; they cannot sell it without that phrase. The non use of vulgarity or obscenity can be seen as an ethical consideration more than a legal consideration. Communication is quite important in business. Ineffective communication causes a huge amount of damage to the company. There are a lot of barriers to communication, which stops the message being transferred. So to ensure that the messages are not impeded barriers to communication should be taken to consideration. So barriers to marketing communication campaign are: Variation in tone or style: If the marketing communication being informal or friendly or if the letters written in the message is threatening, can be a barrier to marketing communication. Noise: Noise can be a barrier as it can cause disturbance and may lead to confusion. For example when talking to a customer faults in telephone line causing some noises could cause disturbances. Differing perceptions: We know that each person is different, so people can take things differently, so a message should always be loud and clear. For example let us consider the advertisement of green tea, if the message that it is green tea is not mentioned loud and clear people could think it as normal tea. Language: Most misunderstandings can happen due to the difference in spoken interpretation. As we know language is most important for communication. For example the usage of jargon can often distort a message, it is not necessary everyone understands it. Lengthy message: If the messages are long people may tend to not to read or hear it fully and the message may not be conveyed in the right way. For example the TV advertisements are mostly about 30 seconds to 45 seconds, if it is more than that most people tend to get annoyed and would not listen to carefully. Prejudices: Some people tend to hear what they tend to hear but not what is said, so it may create false assumptions. Overload: Too much information in the messages can cause problems and the targeted audience may get confused. For example the TV ads regarding toothpastes in which it says the ingredients of the toothpaste, if the names of all ingredients are said people would get confused. Inconsistency: If the messages received are conflicting or inconsistent people tends to ignore them. For example the ad regarding soap, in the ad the company claims some effects of the soap and if anyone who had used it before never got the result would tend to believe the message is false. Channel barrier: If the channel used to send the message is not proper the message may not be received. For example the advertisement have video scenes can only be communicated via TV or internet but not through newspaper. Physical distractions: For example if the message is communicated through E-mail and there are spelling or grammar mistakes, the person who receives it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be able to concentrate on the message. Electronic Medias have always played an important role in communication. The evolutions of technology have made communication far easier. The electronic media includes Television, Radio, Telephone, Computers, Internet, Fax, DVD, CD-ROMs etc. As we know there are advantages and disadvantages for everything. The advantages of electronic media in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s communication campaign are: Messages can be communicated quickly. For example an E-mail can be sent quickly to people. Messages can be communicated at a time to a large number of people. For example an ad on television is seen by a lot of people at the same time. Distance is no longer a problem. For example a message can be communicated to a person at a far distance through telephone, e-mail etc. Audio, video and text can be used in the same medium. For example take the case of advertisements on television, in an ad there is video, audio and also text. It can be recorded and can be stored for future use. For example a message can be stored DVDà ¢Ã¢â€š ¬Ã¢â€ž ¢s and can be used for future use. Powerful impact on people. For example an advertisement on television can have a lasting and powerful impact on people. The disadvantages of electronic media in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s communication campaign are: They are less intimate. For example an e-mail message is not as close as communicating directly. The mechanism of feedback is slow. For example the response to a television advertisement cannot be known quickly. The medium is expensive. For example a computer is expensive to buy. To make programmes special trainings are required. For example trained people are required for the making of an advertisement which is aired on television. In rural areas the access is limited. For example in many rural areas in many countries the internet is not available so e-mails cannot be used as a medium of communication. They are not permanent. For example and advertisement cannot be aired permanently, they will be taken off air after a considerable time. 6. Marketing Communication objectives are derived from marketing objectives. The main objectives of marketing and marketing communication objectives are to increase brand awareness, increase sales, encourage action from the targeted audience, improve customer relations, establish themselves in the industry etc.

Short Talks

2/20/13 English 1102 Introduction I start off with a couple of stereotypes I recently heard or saw people discussing and give my feelings/opinions on why I feel people say things like that. Next is my feelings toward SSU, it’s a mixed feeling really a love and hate relationship. I end my short talks with my first, and definitely not my last, fight I had; that occurred in kindergarten. All I can say about that is never and I mean NEVER touch my crayons!On Stereotypes- â€Å"All black people like chicken,† is one of the most commonly known stereotypes but recently I ran into some really interesting stereotypes; like all black people have gaps, if your black your house has roaches, black people were more helpful to America as slaves, all black people are ugly when they’re babies, and black girls put weave in their hair because they don’t have any. When I hear people talk like this all I can do is laugh at the ignorance, you have to be on a whole other level o f stupid to even think like that and then to let that stupidity slip out of your mouth.People let statements like that get to them and get them all roweled up over it but, you have to sit back sometimes and think about where they get their point of view on African Americans people from. I find that a lot of it comes from the older generations in their family where the racism is still alive and brewing, and once again I laugh because it is 2013 and if you still feel African Americans should be slaves and they’re ignorant monkeys then go ahead and do you.As far as those other statements though I have a gap I know plenty of â€Å"black people† who don’t, my house doesn’t have roaches and never will, I wouldn’t be a good slave because I’m way too strong willed and I only work for pay, I was a beautiful baby, and plenty of African American girls have long beautiful hair. On Savannah State- â€Å"You are so rachet with your power outs, slow wifi, bad cable connection, rude faculty and staff, and rising tuition that’s mostly going to athletic fees for teams that aren’t even good. † -AnonymousI love my SSU but I hate it too, it has so much potential to be a great school but there has to be some major changes first. The first thing that the people over the school should take a good look into is the way a lot of their staff members act towards current and future students; some of them are rude and nasty every day to everybody. Next, they should move to the â€Å"problem professors†, which are the ones who the students complain the most about, they have the highest rate of students dropping out, and they have the highest failure rate.Lastly, would be what they use the budget for the school on I feel some of the funding for certain things could be used for more important things that the school needs, like a full time doctor for example. On Self-Respect- â€Å"How can you expect anybody to respect you i f you’re half naked on Facebook for likes? † Girls are always crying on Facebook, twitter, instagram, and other social sites about how they want a â€Å"real man† but yet they have all of these lewd, distasteful pictures up for the whole internet to see.On top of that they get mad when they get a bunch of sexual comments and messages, it’s kind of baffling because what else would they expect to get if that’s how they present themselves. On the struggle- It’s hard being in college with no form of income coming in, eating ramen noodles every night, and borrowing paper from other students in class. Being broke makes your refund check, no matter how big or small, look like a little slice of heaven.Refund check time is when all of the ballers come out, when the mall is packed with college students going on a spending spree for themselves and for the homies who don’t get a refund, and when all the parties you go to have a bunch of alcohol an d weed; but a month later it’s back to the struggle. The month after refund is when people go back to begging for things, back to one or two bottles of liquor at the party, and back to those stupid ramen noodles. On my first fight- I remember when I was a little, sweet, loving, only child living in Yonkers, NY.I got everything I wanted and I never had to share anything, unless I wanted to and I was always kind enough to do it anyway. My mother came home one day with these new glitter crayons for me, since I loved to draw and color; and I loved them. I brought them to school the next day to show my best friend and we colored with them during breakfast, before class. One of the older students saw us and came over, she took all of my friends crayons and pushed her out of her seat and proceeded to reach for mine.I grabbed my things, backed away and told her she couldn’t have my crayons. I saw a little bit of rage in her eyes as her friends laughed at her for not being able to take a kindergartener’s crayons; so she pushed me and went to take my things. I wanted to sit there and cry like my friend was doing but instead I got mad, I got real mad just thinking about the fact my mother just bought me some new â€Å"special† glitter crayons and some hood rat with no manners was going to have them for free wasn’t sitting right with me.I got up and punched her in the face and I could tell by the look in her eyes that it hurt, so I punched her again and again and again; I even started to scratch at her face. Her friends who were at first laughing saw how serious I was about those crayons and went to get the school’s officer, who eventually stopped me. I didn’t get in trouble that day but I got a newly found confidence that would lead me into trouble with anyone willing to cross the wrong path with me.

Obesity in America Essay - 2102 Words

Obesity in America Introduction The Dynamics of Obesity Once the issue of malnutrition plagued many countries around the world, today obesity has become the new epidemic. The word epidemic traditionally â€Å"refers to an acute outbreak of disease caused by a specific microorganism that spreads through a sizable portion of a population and requires serious responses such as quarantines, travel restrictions, and medical treatment† (Bellisari, 2013, p. 4). Dealing with an epidemic often brings social disruption. When you look at how many millions of people are affected by obesity and its related health concerns, the use of the word epidemic seems very appropriate. When discussing the dynamics of obesity you must consider the rising number of†¦show more content†¦Causes of Obesity Experts have found that there are three contributing factors when studying the causes of obesity: biological factors, decreases in physical activity, and poverty. At its most basic the cause of obesity is the taking in m ore calories, or energy, than one uses. As people have strived to reach the American Dream – a life of abundance and ease – the biology of the body did not change. This makes it difficult for people to remain slim and healthy. The body is programed according to imprinting it receives while a fetus. One example of this fetal metabolic imprinting comes from the Netherlands. The entire population of the Netherlands suffered severe food restriction while under Nazi occupation during the â€Å"Dutch Hunger Winter† in 1944-45. Many women who were pregnant during this time of nutritional stress gave birth to low-birth-weight infants who, surprisingly, had a greater tendency than their siblings to become obese in adulthood. Maternal malnutrition had influenced their fetal metabolism to become extremely efficient and well adapted for a lifetime of nutritional stress. But postwar food abundance promoted rapid growth and weight gain after birth and the development of obesity, diabetes, and heart disease later in adulthood. Their siblings, who were born before or after the famine, were not affected in the same way (Bellisari, 2013, p. 38). Here we can see how biology can play anShow MoreRelatedObesity in America909 Words   |  4 Pages When discussing the issue of obesity in America, it seems to be that there is plenty of blame to go around and most of that blame falls on fast food companies. When searching for a concrete answer to the question used as my title, you will find none because there isn’t one. When asked this simple question, it is easy to blame the obesity problem on fast food considering 8 out of 10 Americans consume fast food according to a report done by the Huffington Post. But after doing more research you willRead MoreObesity in America787 Words   |  4 PagesGood news! We’re Number 2! As declared by a 2013 report from the U.N., America has only the second highest obesity rate in the world at 31.8%, second to Mexico with an obesity rate of 32.8%. America has held on to the title of most obese country for over 60 years. From 13% obesity in 1962, estimates have steadily increased righ t up to 2013’s 32.8%. This may sound like good news, but the harsh truth is that America didn’t reach the number 2 spot through sweeping diet changes or social conscienceRead MoreObesity in America909 Words   |  4 PagesObesity in America In the United States of America, there is a current epidemic of obesity throughout the country. Every age group is affected by this unfortunate trend. Even children are not immune to the national obesity problem. For a country that has an abundance of job opportunities, educational opportunities, and financial opportunities, it is a sad statement of fact that far too many people are tipping the scales in unhealthy ways. It is a fact that a disproportionate amount of the nationsRead MoreObesity : America s Obesity1204 Words   |  5 PagesDraft Obesity in America How many times a week do you go out to McDonald s or Taco Bell for dinner? If you go more than once or twice a week then you really need to look at your diet and how healthy your lifestyle is. America is having a huge obesity crisis, too many Americans just don’t care about how much they weigh or unhealthy their lifestyle is. From the advertisement of the fast food companies, to people not being able to afford healthier foods, and people just being plain lazy, America hasRead MoreObesity in America2116 Words   |  9 PagesENG 101 SL1 26 June, 2006 Obesity in America Obesity in America is a continually growing problem and even worse our own children are sharing in this problem. A commentary in the Washington Times reports that sixty million Americans are obese. What really is the meaning of obese? Obese is having a body mass index of thirty percent or more. In recent years, the percentage of obese Americans has risen. In the National Health and Nutrition Examination Survey conducted by the National CenterRead MoreObesity in America2898 Words   |  12 PagesIn the United States today, obesity has become an enormous problem. In the last 3 decades, the number of people overweight has increased dramatically. A study done by the Centers of Disease Control showed that since 1980, one third of our adult population has become overweight. America is the richest but also the fattest nation in the world and our obese backsides are the butt of jokes in every other country (Klein 28). The 1980s were a time when Americans suddenly started going crazy over dietingRead MoreObesity in America995 Words   |  4 PagesFences Essay As humans we all have certain motivations behind every action that we exhibit. This is called a hierarchy of needs, and in 1943 a scientist by the name of Abraham Maslow theorized it. When he discovered this characteristic of the human body, he came out with an organized chart, or pyramid. His pyramid showed five different levels, Basic needs, Safety, Love and Belonging, Self esteem, and Self-Actualization. Basically he created a blueprint for life. First you have to lay your foundationRead MoreObesity in America Essay1285 Words   |  6 Pagesa long time, obesity has been one of the notable health concerns that America has struggled with during the last five decades .Obesity as a health concern is not limited to America alone, it is a serious concern among other affluent societies like European countries. A considerable number of Americans spend a significant amount of money trying to lose weight. Obesity become an important focus in the news items during the year 2002.According t o research findings, the rate of obesity among the AmericanRead MoreEssay On Obesity In America955 Words   |  4 PagesObesity in America Over the years the obesity rate in America has increased significantly. From 1990 to 2016, the average percentage of obese adults increased from 11.1% to 29.8%. The escalating obesity rate in America has made obesity prevention one of the top public health priorities. Being overweight has become the new normal in America. Obesity is caused by eating too much and moving too little, depression, and the input of social media. A lot of people wonder why we are so concerned aboutRead MoreThe Problem of Obesity in America840 Words   |  3 PagesObesity: one of the nation’s most critical health problems. â€Å"Overweight is defined as having excess body weight for a particular height from fat, muscle, bone, water, or a combination of these factors. Obesity is defined as having excess body fat† (â€Å"Centers for Disease Control and Prevention†). When energy input and output get out of balance, obesity arises. Many factors can cause someone to become obese such as genetics, metabolism, level of physical activity, and more. â€Å"Overweight and obesity

Essay The American with Disabilities Act - 2290 Words

As stated by the founding fathers of America â€Å"All men are created equal.† Black, white, brown, short, tall, smart, and dumb, all are created equally. Therefore every person deserves fair judgement. Unfortunately, it is a profound fact that not everyone is born normal and capable of task typical for a common person, who is free from disability. In my opinion, the quote â€Å"All men are created equal† serves to promote a friendly environment that helps encourage equality among people and aids to recognize the similarities rather than the differences that separates men. Even so, with this hope, the disabled community still struggles for equality. According to Legal Rights by the National Association of the Deaf (NAD), â€Å"Almost 10 percent of all†¦show more content†¦When the law was signed, new doors opened for the deaf and hard of hearing culture for a better opportunity in gaining equal rights. President Bush appointed four titles to protect deaf and hard of hearing people. In â€Å"The ADA and Deaf Culture† by Tucker, B. Title I, prohibits both public and private employers from refusing to hire or promote an individual because of his or her impairment and requires employers to provide reasonable accommodations for applicants or employees who are deaf or hard of hearing (Tucker 28). If a deaf or hard of hearing employee can pass the essential part of the job qualification, he or she is protected by the ADA to be hired. Also, the ADA prohibits employers to discriminate disabled people in means of recruitment, job applications procedures, pay rates, and promotions. The second title, Title II, â€Å"Requires all state and local government agencies to make all of their services accessible to individuals with disability† (NAD 22). This ensures people with disability to be able to participate in services, programs, and activities who can meet the essential eligibility requirements. Such places that must make these acco mmodations are schools, libraries, police and fire department, public hospitals, jails and prisons, motor vehicle departments, parks andShow MoreRelatedThe Disabilities Of The Americans With Disabilities Act1551 Words   |  7 Pageswith a disability (US Census Bureau, 2015). There are 6.4 million children between the ages of 3 to 21 that are receiving special education services (National Center for Education Statistics, 2014). In Georgia, 23.4% of the population are people under the age of 21 living with a disability (Erickson Schrader, 2014). Bulloch County has a population of 71,214 and of the entire population, 16% of them are living with a disability (Cornell, 2012). By the standards of the Americans with DisabilitiesRead MoreThe Americans With Disabilities Act1277 Words   |  6 Pageshaving a disability was seen as a physical imperfection. People with disabilities were treated as moral and social subordinates. We were trained that if a person had a disability they were not able to perform a task with the same ability as a normal person. They have been denied jobs for which they are highly qualified because they have been considered incompetent, or because employers were not comfortable with their presence in the workplace. Occasionally people with certain disabilities have beenRead MoreThe Americans With Disabilities Act931 Words   |  4 Pageslaw in 1990, the Americans with Disabilities Act (ADA) has been a challenge for employers to implement. This law prohibits discrimination against people with disabilities in both public and public businesses. There were numerous lawsuits where disabled employees have charged that employers h ave failed to accommodate his or her needs in the workplace. However, Supreme Court decisions interpreted the act in a way that made it difficult to prove that an impairment was a disability thereby ruling inRead MoreThe American With Disabilities Act971 Words   |  4 Pages The American with Disabilities Act was signed into law on July 26, 1990, by President George H.W. Bush. (Mayerson, 1992). According to Hallahan, Kauffman, Pullen (2015, P, 14) â€Å"the ADA provides protection of the civil rights in the specific areas of employment, transportation, public, accommodation, State and local government, and telecommunication. According to Mayerson (1992, P1) â€Å"the ADA did not began at the signing ceremony at the White House, but it began in the communities, when parentsRead MoreAmericans with Disabilities Act779 Words   |  3 PagesAmericans With Disabilities Act Website 1 http://www.cato.org Sponsoring Agency: The CATO Institute Content and Website Layout: The CATO Institute has afforded the public with myriad resources, regarding disabilities, education, child policy, welfare, government and politics. This website is fraught with publications, informative videos and commentary. Summary of Contributions: In essence, the CATO Institute has invariably aided the public, including segments of the population who have sufferedRead MoreThe Americans With Disabilities Act Essay964 Words   |  4 Pages All Americans deserve the right to receive the best medical treatment available, that includes those with disabilities. So what is ADA? What makes it so essential? ADA may seem like just a couple letters from the alphabet, although to a person that has a disability it means a whole lot more. ADA stands for Americans with Disabilities Act. The Americans with Disabilities Act is extremely vital in the medical field. Not only is it the law to ensure that there is appropriate access to those with disabilitiesRead MoreThe Americans With Disabilities Act1577 Words   |  7 PagesAmericans with Disabilities Act I Introduction The Americans with Disabilities Act (ADA) is federal legislation designed to prevent discrimination against disabled people. It applies to all disabled persons, no matter the nature of their disability. This paper examines the ADA and discusses some of the ramifications of the legislation. II Americans with Disabilities Act The Americans with Disabilities Act (hereafter ADA) was enacted in 1990, and its purpose is stated thusly: â€Å"The Americans withRead MoreThe On The American With Disability Act931 Words   |  4 PagesAs a supervisor according to my knowledge based on the American with Disability Act, I as supervisor would give Cheryl an oral warning. I will notify her that the ADA law states that she needs to do her job appropriately. I will check on her time and performance. If she did not perform a good job then I will give her a written warning. My first recommendation is that she should meet the EPA advisor and get some assistance from that program because that program may give her the lesson how to improveRead MoreAmericans with Disability Act926 Words   |  4 PagesAmericans with Disabilities Act was established to restrain illegal discrimination in employment against individuals qualified to be disabled. The purpose of the law was to generally end discrimination in the place of work and to deliver equal employment chances for individuals living with disabilities or have had histories of disabilities. The act defends employees that experience physical or mental deficiency that greatly limits a key life activity. In addition to that, it protects the rights ofRead MoreThe American With Disabilities Act998 Words   |  4 PagesDisability is a complex word to define. Several attempts have been made to provide simplistic definition of the word however, it just added to more confusion and misuse of what the word disability m eans. The American with Disabilities Act (ADA) defines disability as â€Å"a physical or mental impairment that limits one or more of the major life activities of such individual†. There are many different perspectives of what the term disability means from an administrative, clinical, or academic research